It’s not a secret that the restaurant business is a very prosperous business and those who want to start a business are very interested in opening a restaurant, cafe or simple an eatery from the ground. Since mankind has declared: “Bread and circuses” (or bread and games, from Latin: panem et circenses) we endlessly seek for both.

Someone dreams to open an expensive restaurant; others are quite satisfied with the idea of opening a democratic cafe. Of course, marketing research can be a starting point in shaping the concept of the restaurant. But we should remember the fact that successful restaurateurs try to fill several niches, just like those who looked forward to further development of its restaurant business.

What do we start with? We must start with a competent and fully developed idea and with a well-structured business plan.

The business plan must take into account not only the level of wages and profit potential, but also a lot of nuances: the place, the status of the restaurant and customer status, the number of personnel, choice of dishes and beverages, the amount of the check, interior design, etc. Thus we are talking about the concept of the restaurant.

In addition to all mentioned above about the level of the restaurant, we must decide what cuisine it will follow: national cuisine, the traditional European, or may be Oriental cuisine?

To open a successful restaurant business you’ll need to:

• Develop relevant restaurant concept
• Develop a business plan
• Evaluate the effectiveness of financial investments
• Conduct competitive ability marketing research
• Get all sorts of licenses and other documentation
• Develop a technology project
• Develop a design project
• Compile a list of an assortment of dishes
• Elaborate cost cards and process maps
• Hire personnel
• Find technological equipment, furniture, dishes, glass, etc.
• Develop several systems to attract customers
• Make a plan of sales promotion, advertising campaigns etc.